Let’s be honest—Instagram makes it look easy. The flashy reels, the product drops, the PayPal links in bio… everyone and their cousin is an "entrepreneur." But let’s pause right here. Just because you’re collecting coins doesn’t mean you’re building a business. And just because you’ve filed an LLC doesn’t mean you’re running an empire.

Let’s talk about that moment. The one where you finally find the name. You’ve designed the logo, bought the domain, maybe even started selling merch. You’re hyped. Your audience loves it. But then you open an email that says: “We own the trademark. Cease and desist.”

Let’s get one thing straight: Beyoncé isn’t just an artist—she’s a brand. Rihanna isn’t just a beauty mogul—she’s a global enterprise. And you? You’re building something that deserves that same kind of protection.