What Beyoncé, Rihanna & You Have in Common (Hint: IP)
Let’s get one thing straight: Beyoncé isn’t just an artist—she’s a brand. Rihanna isn’t just a beauty mogul—she’s a global enterprise. And you? You’re building something that deserves that same kind of protection.
Whether it’s your business name, your logo, your product design, your course content, your signature tagline, or even your brand photos—that’s intellectual property. And if you don’t protect it, someone else will profit from your brilliance.
So what do you, Bey, and Rih have in common? You’re all creators. And creators need legal armor.
What Is Intellectual Property?
Intellectual Property (IP) is the legal umbrella that protects creations of the mind—ideas turned into assets.
The four main types are:
Trademarks (brand names, logos, slogans)
Copyrights (creative works like writing, photos, content)
Patents (inventions and innovations)
Trade secrets (formulas, internal strategies)
Most entrepreneurs should focus on trademarks and copyrights—this is where your brand value lives and where the protection must begin.
Beyoncé: The Blueprint of Protection
Beyoncé doesn’t wait until she’s trending—she protects before she launches.
Her company has trademarked everything from:
"Blue Ivy Carter"
"Ivy Park"
"Yoncé"
Her concert tour names
Her fragrances, visuals, and beyond
Why? Because she knows the brand is the product. The brand is the power.
These trademarks and copyrights allow her to:
License her work for serious checks
Control how her name and content are used
Shut down copycats
Build legacy that spans generations
Sis, if Beyoncé is trademarking her baby’s name, what makes you think you don’t need protection for your brand?
Draya & Mint Swim: A Cautionary Tale
Now let’s flip the script.
Draya Michele’s brand, Mint Swim, grew into a multi-million-dollar swimwear business. But for years, Mint Swim wasn’t fully protected.
In fact, she waited years to file her trademark. During that time, knockoffs, copycats, and name confusion flooded the market. It made enforcement harder, cost her more in legal fees, and allowed competitors to build off her concept.
She’s since cleaned it up—but it’s a reminder: waiting is expensive.
Learn from Draya’s delay and Beyoncé’s discipline.
The Cost of Not Protecting Your IP
I’ve had clients:
Lose their brand names to faster filers
Watch others profit from their signature content
Get DMCA takedowns on their own videos
Spend thousands rebranding from scratch
Don’t let your genius go unclaimed.
3 Moves to Protect Your Brand Like a Mogul
1. File Your Trademark
Start with your business name, logo, or tagline. If you’re using it in commerce and want exclusive rights nationwide, file now—not once you’ve "made it."
2. Copyright Your Creative Content
That digital course, ebook, podcast, or photoshoot? It’s legally yours only when you file. Protect your originality.
3. Use Contracts That Transfer Ownership
Work with photographers, designers, ghostwriters? Your contracts need language that says you own the final product. Otherwise, they do.
My IP Clients Win Because They Prepare
I’ve had clients go from side hustlers to six- and seven-figure brands because they protected their IP early.
Once you do:
You can license your course or brand name
You can collaborate confidently
You can sell your business with real legal value
That’s what building a legacy looks like.
Want to Move Like Bey? Start Here.
Most people don’t file IP because they think it’s expensive or confusing. That’s why I created bit.ly/mytrademark—your one-stop shop to:
Run a brand name search
File your trademark the right way
Learn how to legally own what you create
Final Thoughts
You may not have Beyoncé’s legal team or Rihanna’s Fenty empire yet—but you have something even more powerful: your originality.
And that originality deserves protection.
CTA: Let me help protect your creative genius at bit.ly/mytrademark. You’ve built the brand—now let’s make it legally yours.